Bárbara Martínez creative director of Latibule Studio.

“I prefer to invest in clothing brands that care about the quality of materials and sustainable production”

Today we chat with Barbara Martínez, creative director of Latibule Studio. A study that specializes in creativity and communication for the children’s sector from which they develop an online magazine for families: Balumba Magazine. And all this while coordinating the CIC-Elisava Design Training Cycle school. A true woman of the Renaissance in the 21st century!

Barbara: And I also have two children with whom I enjoy more every day, and with whom I learn what this is about life!

Botó de Cotó: Then … fashion, art and children. Nice mix?

B: Very good! Hahahaha It is certainly a mixture that I love and I think you have to give it the importance it deserves. The fashion issue may seem superficial but I prefer to invest in clothing brands that care about the quality of materials and sustainable production, as well as creativity, and teach my children that they should take care of it because it is worth it, and because they can inherit it! As for art, I think it is essential in education. It helps them to think, to consider things, to have different points of view, and to enjoy!

BDC: You dedicate yourself to graphic design and communication. Do you consider them two complementary worlds?

B: Without a doubt. Graphic design is already a typology of communication, in reality it is its ultimate goal, to communicate something. Then you can go further in the communication of this product and create strategies with all the tools we have today, and that are increasingly more and more interesting. All this ends up being a communication product that will tell us the values ​​of the brand.

BDC: Tell us a little about your creative and inspirational process. 

B: I don’t know if I always have the same creative process but I always start by being clear about what I want to communicate, even if it’s a sensation or feeling. From here the search for formalization can be derived in many ways. This is a job that is very difficult to disconnect and at the end everything influences me, from a conversation, an exhibition or a combination of colors that I can see in the street.

BDC: Is art a source of inspiration for your work?  

B: Totally. I studied Fine Arts, specialized in design, but definitely the years before the specialty were decisive for me. Composition, color, matter … is something fundamental in graphic design. But I also believe that the constant questioning about society and about oneself that art poses is fundamental. I don’t consider art as a simple

Latibule Studio: www.latibulestudio.com

Balumba Magazine: www.balumbamagazine.com