Estudio Pot. Everyday objects with another perspective
Lorenzo, María and Inma are founders of Estudio Pot. Which they say is: “An initiative that seeks new paths for the creation of everyday objects with other perspectives.” They are also work in Valencia like us, so we are happy to chat with them.
Botó de Cotó What is Estudio Pot?
Estudio Pot: It is a multidisciplinary design studio, created by Lorenzo Pérez industrial designer María Gil and Inma Carpena product designers. We work different fields of design, such as product, graphic and interior design. We focus on the ceramic environment in order to combine crafts, design and innovation.
BDC: Why a multidisciplinary team?
EP: The decision to create a team was spontaneous, we saw that it was the right time and it was all aligned so that it happened so we decided to create a team.
BDC: Manises is historically synonymous with ceramics. Is it a coincidence that this material is the soul of your study?
EP: It is not an accident, we met in Manises, in Domanises’ workshop specifically. Each one was developing a personal project with ceramic medium and there the synergy between the three was created.
BDC: How do you see the future of valencian ceramics?
EP: We believe that pottery is booming, thanks to designers and artisans who continue to renew and bet on a medium with as much history as this. It is important to be aware of the value of the processes and of the material itself, that is how it can remain among us.
BDC: And crafts, is it viable in the 21st century?
EP: It is viable and necessary, it is part of our culture and something like that cannot disappear. We do not understand industrial processes as a competition to handicrafts, each one has its own value and they do not have to be at odds.
BDC: Tell us a little about collaborations with artisans? How did the idea come about and what differences and improvement do you find with mechanized industrial processes?
EP: It happened naturally, as we said before, we met in a ceramic workshop and in our day to day we are in contact with artisans from different fields. ¿Improvements? Human treatment, not only in our relationship with them, but the soul that is left in all objects when there is a person behind who is producing it and not a machine. But we know that industrial processes are often more interesting than an artisanal process, but we try to be aware and respectful of everything that is and is happening in our society
BDC: In the book “the craftsman” Richard Sennet says: “Craftsmanship is the ability to do things right” From this point of view, can the crafts of the future include processes such as 3D printing or digital design?
EP: They can be part of craft processes, in fact you have to take them into account since in our present processes such as 3d printing, new tools that like all of them, are on the agenda, we must try to put them to good use. But this does not mean that it can be considered as an artisanal process, it is simply another tool that can help artisans and designers to develop their ideas and manufacture certain pieces, complicated to make by other means. We must be aware that we live in a new era of social changes and it is more than necessary to adapt to them but always with a look from respect to what was done by hand, valuing everything that has not been born in industrial chain processes.
BDC: As designers To what extent should utility prevail over aesthetics?
EP: It is clear that a good design must be aesthetic, sometimes it is the same utility that gives beauty and other times they develop along different paths until they meet at an end point. Creating a merely decorative object, that is to say without any function beyond being an ornament, loses a little the essence of what we usually look for when we design. We greatly appreciate that there is an interaction between user and object, this aspect is enhanced when there is utility.
BDC: Finally: How do you see Estudio Pot in 10 years?
EP: Still active, with a larger team and committed to the society in which we live through our favorite tool, design. A team aware of the needs of new users, opening even narrower paths between handicraft design and innovation.
More information about Pot Studio